Meta решила похоронить классические видео в ленте Facebook! Скоро все заливы превратятся в Reels — короткие ролики в стиле TikTok. 💥📱 Пока можно публиковать и обычные видео, и Reels, но «в ближайшие месяцы» первый вариант уйдёт в небытие. Пользователи потеряют выбор формата, а маркетологам придётся перекраивать стратегии. Причина? Борьба за внимание юзеров и монетизацию через рекламу в Reels. Главный вопрос: не превратится ли Facebook в один сплошной TikTok? 🤔
- News
- Meta is making all Facebook videos reels
- It’s dropping length restrictions for Facebook reels, too.
- It’s dropping length restrictions for Facebook reels, too.
- by
- Jay Peters
- Jun 17, 2025, 10:36 PM UTC
- Link
- Threads
- Illustration by Nick Barclay / The Verge
- Jay Peters
- is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
- Meta is making a change to how sharing videos works on Facebook. Right now, you can share videos as a video from the post composer or as a reel, and both have different sharing workflows. In “the coming months,” however, “all videos on Facebook will be shared as reels,”
- according to a blog post
- .
- “Facebook remains a home for all types of video – short, long, and Live,” Meta says. “We will gradually roll out these changes globally to profiles and Pages over the coming months to help you create, share and discover reels more easily on Facebook.”
- Meta also plans to remove the length restrictions for reels on Facebook – right now, they’re limited to being 90 seconds long,
- per a support page
- .
- Additionally, Meta will rename the Video tab to be the Reels tab. “We still value a variety of topics and lengths on Facebook, and this update won’t change what videos we recommend to you, which are personalized based on your interests,” the company says.
- The changes to Facebook videos follow Mark Zuckerberg saying this year that
- he wanted
- to make Facebook “way more culturally influential than it is today” and to get back to “some OG Facebook.” The company introduced a new full-screen mobile video player for Facebook
- last year
- . Meta has also pushed reels in
- a big way on Instagram
- , and as of January, reels on that platform can be
- up to three minutes long
- .
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