Reddit не просто продал свои данные OpenAI и Google — теперь он сам лезет в поиск! Соцсеть активно улучшает внутренний поисковик и запускает AI-инструмент Reddit Answers. Зачем? Потому что здесь реальные люди делятся опытом, а не бездушные SEO-тексты. И это круче, чем гуглить ‘как починить ноут’ и получать рекламу вместо ответов. 😎 План: переманить юзеров из традиционных поисковиков, используя живые обсуждения. Уже тестируют «поисковые подсказки» в мобильном приложении. Но вопрос: получится ли у платформы, где половина постов — мемы с котиками, стать серьёзным игроком? Хабрахабр нервно курит в сторонке. #Reddit #Поисковики #AI
News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Plus Follow See All News Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Plus Follow See All Tech Google Close Google Posts from this topic will be added to your daily email digest and your homepage feed. Plus Follow See All Google Reddit wants to be a search engine now CEO Steve Huffman says the company is focused on making the platform a ‘go-to search engine.’ CEO Steve Huffman says the company is focused on making the platform a ‘go-to search engine.’ by Jay Peters Close Jay Peters News Editor Posts from this author will be added to your daily email digest and your homepage feed. Plus Follow See All by Jay Peters Jul 31, 2025, 9:01 PM UTC Link Facebook Threads Image: The Verge Jay Peters Close Jay Peters Posts from this author will be added to your daily email digest and your homepage feed. Plus Follow See All by Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Reddit knows that it has valuable data from actual people — it’s already reached deals with big AI companies like OpenAI and Google to share its data with them. But Reddit is also investing in improving its own search capabilities, and in its latest note to investors , CEO Steve Huffman says that the company is “concentrating our resources on the areas that will drive results for our most pressing needs,” including “making Reddit a go-to search engine.” Huffman says that “every week, hundreds of millions of people come to Reddit looking for advice, and we’re turning more of that intent into active users of Reddit’s native search.” Reddit’s core search has more than 70 million weekly active unique users — Reddit overall averages 416.4 million weekly active unique users — and Reddit Answers, the platform’s AI search tool that it launched in December , has 6 million weekly users, up from 1 million weekly users in the first quarter of this year. To continue to build out search, Reddit is “expanding Reddit Answers globally, integrating it more deeply into the core search experience, and making search a central feature across Reddit,” Huffman says. Of course, the move to build out its own search capabilities could be a hedge against losing traffic from Google, which is increasingly finding new ways to give you answers with AI instead of providing a list of links. Appending the word “Reddit” to Google searches is a classic way to try and get information written by humans, and Reddit has seen an influx of traffic as a result. But if Google becomes a less reliable source of traffic for Reddit, the platform may need to have better search for itself. Reddit turned 20 last month, and the company is going big on AI. (In an interview at the time, CTO Chris Slowe told The Verge that the initial rollout of Reddit Answers is “going really well.”) “The internet is evolving, and our role as a community-powered platform for human connection is only becoming more critical,” Huffman says. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Jay Peters Close Jay Peters News Editor Posts from this author will be added to your daily email digest and your homepage feed. Plus Follow See All by Jay Peters Google Close Google Posts from this topic will be added to your daily email digest and your homepage feed. Plus Follow See All Google News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Plus Follow See All News Reddit Close Reddit Posts from this topic will be added to your daily email digest and your homepage feed. Plus Follow See All Reddit Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Plus Follow See All Tech Most Popular Most Popular Epic just won its Google lawsuit again, and Android may never be the same All the news from Nintendo’s July 2025 Direct showcase Google’s Pixel Tablet is $190 off for a limited time Ford’s planning a ‘Model T moment’ for EVs on August 11th DJI’s first 360-degree camera can continuously capture 8K footage for over 100 minutes The Verge Daily A free daily digest of the news that matters most. Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Advertiser Content From This is the title for the native ad
