YouTube внедряет свою AI-модель Veo 3 в Shorts уже этим летом По словам инсайдеров с Cannes Lions, это сделает создание вирусных видео проще, чем когда-либо. Чего ждать Генерация клипов по текстовым запросам от мемов до мини-историй. Вспомните, как все ахали над фильмом Ancestra, частично снятым ИИ Теперь такая магия будет в каждом смартфоне. Но эксперты предупреждают: легкость создания идеального контента может захлестнуть платформу однотипным слэпом. Хватит ли у YouTube фильтров Итог: будущее наступило готовьтесь к потоку креативных и не очень AI-видео. Уже тестируете нейрогенерацию
Vertical spaghetti videos coming soon Google’s frighteningly good Veo 3 AI videos to be integrated with YouTube Shorts YouTube Shorts and Veo 3 could be a match made in heaven… or the other place. Ryan Whitwam – Jun 18, 2025 12:17 pm | 56 Credit:
Getty ImagesCredit:
Getty ImagesText settings Story text Size Small Standard Large Width
- Standard Wide Links Standard Orange
-
Subscribers only Learn more Minimize to nav Even in the age of TikTok, YouTube viewership continues to climb. While Google’s iconic video streaming platform has traditionally pushed creators to produce longer videos that can accommodate more ads, the site’s Shorts format is growing fast. That growth may explode in the coming months, as YouTube CEO Neal Mohan has announced that the Google Veo 3 AI video generator will be integrated with YouTube Shorts later this summer. According to Mohan, YouTube Shorts has seen a rise in popularity even compared to YouTube as a whole. The streaming platform is now the most watched source of video in the world, but Shorts specifically have seen a massive 186 percent increase in viewership over the past year. Mohan says Shorts now average 200 billion daily views. YouTube has already equipped creators with a few AI tools, including Dream Screen, which can produce AI video backgrounds with a text prompt. Veo 3 support will be a significant upgrade, though. At the Cannes festival, Mohan revealed that the streaming site will begin offering integration with Google’s leading video model later this summer. «I believe these tools will open new creative lanes for everyone to explore,» said Mohan. YouTube heavily promotes Shorts on the homepage. Credit: Google YouTube heavily promotes Shorts on the homepage. Credit:
GoogleThis move will require a few tweaks to Veo 3 outputs, but it seems like a perfect match. As the name implies, YouTube Shorts is intended for short video content. The format initially launched with a 30-second ceiling, but that has since been increased to 60 seconds. Because of the astronomical cost of generative AI, each generated Veo clip is quite short, a mere eight seconds in the current version of the tool. Slap a few of those together, and you’ve got a YouTube Short. It has been impossible to avoid Veo 3 around the web ever since Google unveiled it at I/O last month. The updated AI model produces video and audio from a simple text prompt with stunning fidelity. In some cases, the results are so good that they could be passed off as a real, non-AI video, which is a bit scary . Veo 3 can produce surreal scenes that look incredibly realistic. Veo 3 can produce surreal scenes that look incredibly realistic. While you can add Veo 3 videos (or any video) to a YouTube Short right now, they don’t fit with the format’s portrait orientation focus. Veo 3 outputs 720p landscape videos, meaning you’d have black bars in a Short. Presumably, Google will create a custom version of the model for YouTube to spit out vertical video clips. Mohan didn’t mention a pricing model, but Veo 3 probably won’t be cheap for Shorts creators. Currently, you must pay for Google’s $250 AI Ultra plan to access Veo 3, and that still limits you to 125 8-second videos per month. Ryan Whitwam Senior Technology Reporter Ryan Whitwam Senior Technology Reporter Ryan Whitwam is a senior technology reporter at Ars Technica, covering the ways Google, AI, and mobile technology continue to change the world. Over his 20-year career, he’s written for Android Police, ExtremeTech, Wirecutter, NY Times, and more. He has reviewed more phones than most people will ever own. You can follow him on Bluesky , where you will see photos of his dozens of mechanical keyboards. 56 Comments
