Новое исследование Pew Research подтвердило худшие опасения издателей! Если Гугл показывает ИИ-сводку в топе выдачи, пользователи ВДВОЕ реже кликают на ссылки. 📊 Раньше это были догадки — теперь доказано цифрами. Особенно страдают новостные и нишевые сайты. 🤯 Что будет с рекламой и монетизацией? Пока ясно одно: алгоритмы всё глубже пожирают трафик, а издателям пора срочно искать новые модели. Ждем ответа Google… или революции в SEO! 🔥
178439400 story Google Users Are Less Likely To Click on Links When an AI Summary Appears in the Results, Pew Research Finds (pewresearch.org) 70 Posted by
msmashon Tuesday July 22, 2025 @12:40PM from the changing-consumer-behavior dept. Google users click on fewer website links when the search engine displays AI-generated summaries at the top of results pages, according to new research from the Pew Research Center. The study analyzed browsing data from 900 U.S. adults and found users clicked on traditional search result links during 8% of visits when an AI summary appeared, compared to 15% of visits without summaries. Users also rarely clicked on sources cited within the AI summaries themselves, doing so in just 1% of visits. The research found that 58% of respondents conducted at least one Google search in March 2025 that produced an AI summary, and users were more likely to end their browsing session entirely after encountering pages with AI summaries compared to traditional search results. ← You may like to read: → Many Lung Cancers Are Now in Nonsmokers. Scientists Want to Know Why. EVs Are Just Going To Win Are EV ‘Charger Hogs’ Ruining the EV Experience? What’s Holding Back America’s Move to Electric Cars? Far-Right ‘Terrorgram’ Chatrooms Are Fueling a Wave of Power Grid Attacks Meta Says Llama 4 Targets Left-Leaning Bias Microsoft Poaches Top Google DeepMind Staff in AI Talent War
